MAD//Picnic (MAD pik-nik)

A brand spanking new summer social where the UK’s 500 most influential marketing leaders fill their basket with good food, conversation, 1-to-1 meetings, brand challenges, insight, ideas and entertainment al fresco at London’s coolest brewery.

MAD//Picnic 2019

Main Stage

10:25-10:30

Welcome from the chair Tom Ollerton , Co-founder, Automated Creative + Presenter

10:30-10:55

Keynote: How will immersive experiences define the future of brands? Holly Tucker MBE , Co-Founder, Not On The High Street + Founder, Holly & Co

11:00-11:25

How can innovation change culture? Caleb Hill , Managing Director - Advertising

11:30-14:00

MAD//Picnic + Networking

We’ll provide the picnic baskets packed with goodies. This is your time to meet interesting people, discover exciting innovations and get your fix of Marketing, Advertising and Disruptive tech chat.

14:00-14:25

The changing state of paid media: opportunities + challenges for a CPG player Michael Inpong , CMO - Müller UK & Ireland

14:30-14:55

Designing the future of voice: how brands can join the conversation Wally Brill , Head Of Conversation Design Advocacy & Education

15:00-15:20

How marketing, tech + innovation can disrupt a category Russell Davies , CMO, Bulb Energy

15:20-17:00

MAD//Picnic + Networking

We’ll provide the picnic baskets packed with goodies. This is your time to meet interesting people, discover exciting innovations and get your fix of Marketing, Advertising and Disruptive tech chat.

17:00-17:30

My Dad Wrote A Porno Podcast Special: Cringing, laughing and telling brilliant stories Jamie Morton , Creator Lizzy Pollott , European Marketing Director

17:30-22:00

MAD//Party Sophie Lloyd , DJ/Producer (Classic Records)

Networking, music, DJs, street food, drinks, live Wimbledon tennis, fun + games

Mezzanine Stage (Brand Challenge)

11:25-11:30

Welcome from the chair Jeremy Basset , Founder

11:30-12:10

Missguided: driving customer loyalty and orders in fast fashion Nick Bamber , Digital Marketing Director

12:15:12:55

Schuh: using technology and data to drive the online brand/retail experience Sean McKee , Director Ecommerce + Customer Experience

13:00-14:00

MAD//Picnic + Networking

We’ll provide the picnic baskets packed with goodies. This is your time to meet interesting people, discover exciting innovations and get your fix of Marketing, Advertising and Disruptive tech chat.

15:00-15:40

How can Diageo drive more engaging and effective interactions with consumers? Will Harvey , Digital Innovation Manager

15:45-16:15

JKR workshop: What can big brands + challenger brands learn from each other?

16:20-17:00

Not On The High Street: content marketing + storytelling at scale Penny Parnell , Leader Of All Things Creative

Huddle Stage

12:45-13:05

Using criminal linguistic technology Ben Hookway , CEO

Relative Insight provides consumer language understanding to brands and agencies. Ben Hookway will talk about how applying comparison to language surfaces actionable insights for communications copy, engagement strategy and customer experience.

15:00-15:20

Embracing innovation: risk + reward in a global media business Paul Rushforth , Director - Media Labs, NBC Universal

15:25-15:45

Supercharge your digital marketing using AI and Psychology Jergan Callebaut , Head of Psychology

Who attends?

MAD//Fest works on an invite-only basis, meaning you get to connect with 4,500+ of the most influential decision makers at top brands, agencies, media owners and disruptors.

90%

450 passes go to senior media and tech buyers - click here to request an invitation

10%

50 savvy sponsors and pioneering partners will the supplying the picnics, cool innovations and good times. Click here to find out more.

Get your networker pass here

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The venue

Boiler House, 152 Brick Ln, London, E1 6RU

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