MAD//Fest is where the industry meets to fix, pitch and hack the future of marketing. Expect big brands. Meet digital disruptors. Get your fix of networking over a beer or two

Click here to book a Networker Pass.

Main Stage

09:55 - 10:00

Welcome from the chair Mary Keane-Dawson , Business Growth Consultant, Speaker, Writer, Coach + NED

10:00 - 10:30

Daring to be Different: Starling on how customer experience is fuelling disruption + growth Rachael Pollard , Chief Growth Officer, Starling Bank

10:35 - 10:55

A 360 degree view on how to build your brand on Amazon

11:00 - 11:20

Marketing transformation: getting the right mix and delivering results at a growth brand Jo McClintock , Global Brand Director, Skyscanner

11:20 - 11:45

Break

11:45 - 12:05

Burger King; Re-inventing a legacy brand Katie Evans , CMO - UK, Burger King Chris Brown , Managing Partner - Growth, Vizeum

12:10 - 12:30

Ogury

12:35 - 12:55

Digital Audiences: Asking the questions you might not like the answer to! Gareth George , Head of Media + Planning, Confused.com Martyn Bentley , Commercial Director, Audience Project

13:00 - 13:30

Shiny New Object Live: Scaling disruptive innovation Huib van Bockel , Founder + CEO, Tenzing Tom Ollerton , Co-founder, Automated Creative + Presenter

13:30 - 14:25

Lunch

14:25 - 14:55

How culture, story and experience can disrupt a category Shamil Thakrar , Co-Founder, Dishoom

In this session, Shamil Thakrar, Co-founder of award-winning restaurants, Dishoom, will discuss how culture, story and experience keep the restaurants busy.

15:00 - 15:20

Title TBC Adrian Blockus , Head of Channel Sales UK & Ireland, Google

15:25-15:45

What really makes us click? Igor Volzhanin , CEO, Datasine Tania Feeley , Managing Partner, RAPP London

Using AI and psychology to create personalised content

15:50 - 16:10

Adland, wake up to your responsibilities! William Skeaping , Creative Strategist, Extinction Rebellion

16:10 - 16:30

Break

16:20 - 17:00

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch Stephanie Bell , Executive Director, Procurement: Global Marketing & Transformation, Avon Danielle Bassil , CEO, Digitas UK Matt James , Global CEO, Zenith Marc Thom , Head of Investments, Sony Ventures

17:00-17:25

Daring to be different: breaking new boundaries in sport Benny Bonsu , Head of Women's Sport/ Women's Sports Editor, GiveMeSport Denise Lewis OBE , Olympic Legend Michelle Griffiths-Robinson , Olympic Legend Anita Asante , Footballer, FA WSL club Chelsea Anita Asante , Professional Footballer, Chelsea (FA WSL) + England

17:30-17:35

PITCH//IT:Avon £20k 'Tech solutions in low tech environments' innovation pitch - WINNER ANNOUNCEMENT Anita Asante , Footballer, FA WSL club Chelsea Anita Asante , Professional Footballer, Chelsea (FA WSL) + England

Media, data + tech

10:40 - 11:00

Creating an Environment of Productive Disruption Craig Fenton , Director Strategy + Operations, Google

Description: in a world where change is constant, and the world's computing power and information is in the hands of everyone, there is both jeopardy and great opportunity.  What separates the good from the great is the ability to harness creativity for continuous innovation.  Craig will discuss the trends, and barriers and the enablers that help us create an environment of productive disruption that fuels innovation.

12:00 - 12:20

Experiments in effectiveness: are you really getting ROI on your digital media investment? Sam Gaunt , Head of Media, Lidl

12:25 - 12:45

Impact

15:00 - 15:20

Inside Beauty Tech Labs: L’Oréal and Essence's media model for the future Gayle Noah , Media Director, L'Oréal Tim Irwin , CEO - EMEA, Essence

L’Oréal knew that to achieve their ambition of becoming the leading beauty tech company, they needed to establish new ways of working - both within their marketing team as well as with their partners. Together L’Oréal and their media agency, Essence formed Beauty Tech Labs - an integrated client-agency team powered by shared technology, operational expertise and talent. Underpinned by a joint learning agenda and operating like a tech company, Beauty Tech Labs is constantly moving forward and innovating.

 

Gayle Noah, Media Director (UK & Ireland) at L’Oréal and Tim Irwin, CEO (EMEA) at Essence, will discuss the need for traditional client-agency relationships to change and reveal what it takes to implement big visions.

16:10 - 16:30

Liz Salway, Global Audience and Data Lead, Nestlé Liz Salway , Global Audience and Data Strategy, Publicis

Engagement + Experience

10:40 - 11:00

Look + Book: using image recognition technology to enhance customer experience and conversions Alex Dalman , Senior Director - VCCP Morwenna Francis , Marketing Manager - UK, easyJet

Booking a flight for the Instagram Generation - how easyJet saw a way to collapse their customer booking funnel and created the 'shazam of travel' in the process with their latest app feature Look&Book. Hear from the team behind the innovation and how they created this feature, got it to market and its success since launch.

11:05-11:25

When insights aren't enough: transforming data into action for real-time personalisation Kunal Jogia , UK Enterprise Lead, Relay42

Is your marketing department suffering from death by dashboard? Got piles of data and charts, but lack the agility to turn insights into action in real time? Kunal explains why in-the-moment personalisation sometimes requires turning measurement on its head. 

12:00 - 12:20

5 trends that should define your influencer marketing strategy Lauren Spearman , Head of Brand Advocacy, Made.com

12:25-12:45

Building an Experience Dream Team: how to bridge the marketing / technology divide Leigh Gammons , Chief Growth Officer, Cognifide Phil Lewis , Director of Digital Transformation, Boden

Marketers today are Experience Makers. So a modern marketing team must have it all: data, content, technology, the right people and the right processes. Hear first-hand from Boden’s Director of Digital Transformation how one of Britain’s best-loved brands transformed from catalogue business to experience business.

15:00 - 15:20

Influence in marketing for the post-trust generation - can you have true independence in the confines of a brand? Phil Lloyd , CMO, Carwow

15:25 - 15:45

Building trust and advocacy in influencer marketing Adam Williams (Sven) , CEO, Takumi

In the fight for compelling, authentic and creative influencer content, trust is vital between influencers, brands and consumers. But how do we prevent trust from breaking down? Learn from Takumi on how to combat this.

16:10 - 16:30

How a tiny little Creme Egg tackled the industry’s skip ad problem James Hudson , Creative Director, ELVIS Raphael Capitani , Brand Manager, Mondelez

Emerging Tech + Innovation

10:40 - 11:00

Pitch//It Diageo Competition: Heat 1

11:05 - 11:25

Pitch//It Diageo Competition: Heat 2

11:25 - 11:55

Pitch//It Diageo Competition: Heat 3

12:25 - 12:45

Avon Cosmetics Innovation Challenge - Tech solutions in low tech environments

13:10-13:30

Meaningful Moments and Brand Growth Raman Sidhu , SVP, Beemray

How will privacy regulation help you become a better marketer in 2020 and beyond? What are the consumption moments that deliver growth to your brand?Why is it essential to engage in moments that matter?

15:00 - 15:20

The positive rebel: how subversion, honesty + a healthy appetite for risk can give you the edge Joe Benn , Co-founder, Ugly

15:25 - 15:45

Peter Markey, CMO, TSB Peter Markey , CMO, TSB Bank

15:50 - 16:10

Jimmy Leach, Editor in Chief, Huffington Post Jimmy Leach , Editor in Chief, Huffington Post

16:10 - 16:30

Tamara Littleton, CEO, The Social Element Tamara Littleton , CEO, The Social Element

Main Stage

09:30 - 09:35

Chair's opening remarks Paul Frampton-Calero , President Europe, Control v. Exposed

09:35:10:05

Baking brand: exploring the power of difference Hannah Squirrell , Customer + Marketing Director, Greggs

10:10 - 10:30

If you don't use the tech, how can you understand the way Gen Z are engaging with your brand? Ed Couchman , General Manager - UK

10:35 - 10:55

Why the future belongs to the DJs Jeremy Waite , Chief Customer Officer, IBM iX

11:00 - 11:30

Break

11:35 - 11:55

Look Who's Talking: Persona and Brand in Connected Devices Wally Brill , Head Of Conversation Design Advocacy & Education, Google

In Wired For Speech, Stanford researchers Clifford Nass and Scott Brave wrote: “When people hear any voice they automatically and unconsciously assign a personality to it….”

Within less than 2 seconds of hearing a voice, the listener automatically creates a mental image of who they’re listening to.

They identify attributes like age, gender, education, where the speaker’s from and register, or their role in relation to the listener. 

Did you ever notice how people refer to The Google Assistant as “SHE”, “He” or “They” rather than “IT”:. “She told me a joke”, “I’ll ask Him for the weather.” That’s because we can’t avoid creating a character in our imagination from those attributes.

In this talk, Wally Brill, Google’s Head of Conversation Design Advocacy and Education, will explain

* What persona is  and why it’s important

* How it relates to brand identity

* How to design one to represent the brand in conversational interactions

Conversational interfaces and intelligent, connected devices are new channels for brands to communicate with their customers. Learn how to maintain brand identity and help users succeed.

12:25-12:50

How brands, star influencers and entrepreneurs can change the world - and marketing Louis Saha , Former Manchester United + France Professional Footballer, Co-founder, AxisStars Kate Hamer , Co-founder, AxisStars

12:50 - 14:00

Lunch

14:00 - 14:50

PITCH//IT: Live - Diageo Brand Experience pitch + 'The Things I've Learned' feat. Justine Roberts CBE, Founder, Mumsnet Justine Roberts CBE , Founder, Mumsnet Benni Lickfett , Head of Technology + Innovation, Diageo Marc Thom , Head of Investments, Sony Ventures Matt James , Global CEO, Zenith Matt James , Founder, Co:Cubed

15:15 - 15:45

Perfecting the echo chamber: Offering relevancy and serendipity to data-driven marketing Joe Comiskey , Head of Digital - Northern Europe + Head of Media, Nivea Nick White , Director - Online, Samsung Dave Coombs , Head of Strategic Services, Cheil Matt James , Global CEO, Zenith Matt James , Founder, Co:Cubed

15:50 - 16:10

Pressing re-set on marketing + business: why purpose + profit are essential for long-term growth Fiona Spooner , Global Marketing Director - B2C, The Financial Times Matt James , Global CEO, Zenith Matt James , Founder, Co:Cubed

16:10 - 16:20

Break Matt James , Global CEO, Zenith Matt James , Founder, Co:Cubed

16:20 - 17:00

Success in advertising - it's all about luck Rory Sutherland , Vice Chairman, Ogilvy Matt James , Global CEO, Zenith Matt James , Founder, Co:Cubed

Media, data + tech

10:10 - 10:30

We Are Not An Island: How marrying Creative, Data + Technology delivered a successful campaign Sarah Mayall , UK Head of Campaigns, HSBC Sam Fletcher , Head of Insight, HSBC Pip Hulbert , CEO, Wunderman Thompson

10:35-10:55

Amplify: Boost Attention, Not Spend Adi Kishore , Insight Manager, Inskin Media

This session addresses the “amplification” effect gained by intelligently combining high-impact and standard formats on both desktop and mobile screens. It also offers intelligent flighting strategies to maximise attention without increasing ad spend, based on findings from multiple in-depth studies conducted by Inskin.

11:35 - 11:55

Marketing is wasted on the young Nick Steel , Growth Strategy & Insights Director, Nomad Foods Guy Abrahams , Global Strategy Lead, Zenith

16:10 - 16:20

Election special? The shocking truths of political advertising Alex Tait , CEO + Founder, Entropy

Engagement + Experience

10:10 - 10:30

Hacking growth: how innovation + community delivers results Kate Parkyn , Head of Growth Marketing, OnePlus

10:35-10:55

Personalisation is dead. Long live personalisation. Jergan Callebaut , Head of Psychology & Strategy Lead, DataSine Andrew Howe , Senior Director Digital Marketing Services - Mapp Digital

Reinventing omnichannel personalisation in 2020

11:35 - 11:55

Making mischief: combining live and social brand activations Paul Mallon , Head of Major Brand Activations, Paddy Power

14:45 - 15:10

Products, positioning + purpose: how to compete with the disruptors James Thompson , Chief Beauty + Brand Officer, Avon

15:50 - 16:10

Leveraging your brand online: how optimised creative content drives conversions Helen Saul , European Brand Manager, Lastminute.com

16:00 - 16:15

A Branded Content Mash Up Dylan Wyn Pugh , Head of Commercial, Red Bull George Webster , Creative Director, HP Studios Andrew Canter , Global CEO, Branded Content Marketing Association (BCMA)

Emerging tech + innovation

10:10 - 10:30

AI + paid social: lessons from a challenger brand Oli Rzysko , CMO, Mahabis

10:35-10:55

How Threedium's 3D/AR Technology can boost Brand Engagement by 300% Mike Charalambous , Co-Founder & CEO, Threedium

Outstanding 3D Tech Democratised - Threedium is paving way for all business sizes to effortlessly and affordably benefit from the high levels of engagement and interactivity that 3D/AR provide.

11:00 - 11:30

Attention Mobile! How attention technology can boost your mobile advertising Mike Follett , Managing Director, Lumen

Lumen reveal the reality of attention to mobile advertising, using their proprietary eye tracking technology

11:35 - 11:55

Turning things upside down: scaling transformation in an e-commerce world Kristina Kaganer , Global VP Digital + Data, Coty

14:55 - 15:10

Augmenting creativity: Can machine leaning help us design better ideas, brands, products + services? James Hirst , Managing Director, RARE Design

15:50 - 16:10

Chatbots + voice technology: how brands can benefit Charles Cadbury , CEO + Co-founder, Say It Now

16:10 - 16:20

Calvados tasting: how products + purpose can help you to punch above your weight Tim Etherington-Judge , Founder, Avallen Spirits

Who attends?

MAD//Fest works on an invite-only basis, meaning you get to connect with 4,500+ of the most influential decision makers at top brands, agencies, media owners and disruptors.

90%

90% of tickets are reserved for top tier brand marketers, agency execs and media leaders via our VIP Initiative

10%

10% are available for tech innovators looking to work with global brand, agency and media players. Click here to secure a Networker Pass for your team.

MAD//FEST 2019: GET INVOLVED

Interested in speaking, attending, sponsoring, exhibiting or meeting 4,500 industry decision makers. Click here to get involved in the UK’s most lively marketing, advertising and disruption festival.

Sponsor//Exhibit at Mad//Fest ‘19

4,500 attendees. 100% brands, media and disruptors. 0% time wasters. Click here to find out how our daringly different festival can put your innovation in front of new customers.

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The venue

The Old Truman Brewery F Block, Ely's Yard 15 Hanbury Street London E1 6QR

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